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How can I use this kit to decrease idling at my school?

Start small and keep it simple. Don't try and change the behaviour of every driving parent at your school all at once. Plan for a 30 to 40 per cent reduction in the number of idling vehicles and you'll be off to a great start. Remember that some people change faster than others.

The simplest approach

The easiest thing to do is simply update parents about the Turn Your Key, Be Idle-Free campaign through your school newsletter (see enclosed School Newsletter Anti-Idling Story Inserts). You can also hang the enclosed posters in your school where parents will see them.

Use of commitment to increase chances for success

By asking drivers face-to-face to commit to less idling, you will have a better chance of changing their behaviour and creating an Idle-Free Zone at your school. If you would like to try this approach:

  • Notify parents through your school newsletter about the anti-idling campaign. Ask them to turn off their engines at school and to be prepared to make a personal commitment. Let them know that volunteers (or students) will be approaching them in their cars, on certain dates, to ask them for a commitment to turn off their engines when parked.

  • Over the course of one week, using volunteer parents, or a class of senior students with teacher supervision, hand out the enclosed information cards and decal stickers to parents who are waiting at the school in their vehicles.

  • Ask them to display the stickers on their car windshields as a reminder to turn off their engines.

  • You can keep track of the number of drivers who take the stickers by either counting the stickers or by having volunteers complete the enclosed Commitment Intervention sheet.
More student involvement

Students can get involved in the project in other ways, too. Many schools allow students to make large banners or signs in art class that can be displayed on fences around the school where drivers congregate. The banners or signs act as a constant reminder to parents not to idle their engines, and the students can feel proud knowing they are contributing to this positive behaviour change.

See enclosed Message to Students lesson plan and curriculum-based activities for more ideas.

Rating your results

If your school wants to keep a record of how many drivers are turning off their engines, you can do a baseline measurement at the start of the project and then periodically check results against the baseline. To do this:
  • Ask parent volunteers, or senior students with teacher supervision, to observe the drivers around the school and to complete the enclosed Baseline Data Collection Record. This can be done several times over the period of a week so you can get a really good idea of how many parents idle their vehicles at the school. The best time to do this is when idling is most likely to occur – at the end of the school day.
  • Use one of the above mentioned tactics (newsletter story or face-to-face commitment) to implement your anti-idling campaign.
  • After several weeks you can re-do your observations to see if the number of idling engines outside your school has decreased.
These sorts of observation exercises not only provide you with tangible results for your project, but also provide students with hands-on experience in data collection and analytical skills.

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